By Eva Leonardo — September 16, 2022
According to a report from CNBC, released on Thursday (Sept. 15), Kanye West ended his partnership with Gap Inc and claims the company violated their contract. “Yeezy notified Gap of its concerns in August and gave the company a contractually-designated 30 days to cure its breaches,” Nicholas Gravante, an attorney for West, told the news outlet. The lawyer added that Gap made no attempts to address his grievances.
CNBC’s Closing Bell conducted an interview with the rapper where he alleges Gap has various contract violations, including having no control over setting the prices he wanted on his collection. “And then they actually took one of the shirts and sold it for $19. So, didn’t price my stuff. Priced my stuff at like $200, above their whole price point normally, and then did the exact same shirt for $20,” Mr. West said on the program.
“It was very frustrating. It was very disheartening, because I just put everything I had, I put all of my top relationships,” Kanye explained further on Closing Bell. “Our agenda, it wasn’t aligned.”
“Everyone knows that I’m the leader, I’m the king,” he added. “A king can’t live in someone else’s castle. A king has to make his own castle.”
This decision comes after Ye mentioned he was ready to move on from his corporate partners and made a comparison between Gap and a “baby mama”.
Additionally, there is also an infamous video where Kanye delivered an angry rant in front of Gap executives. In that same video, the Atlanta producer warned that he would take his creative ideas elsewhere. “I love Gap…you have to really give me the position to be Ye and let me do what I’m thinking or I have to do the thinking somewhere else,” West warned.
Media Music News has reached out to Gap for comment.
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